MB-260: Unveil the Exam Topics & Exam Questions for Definite Success in the Microsoft Customer Data Platform Specialist Exam

Unveil details about the MB-260 exam topics and questions. Become familiar with the proven practice tests, study guide materials, and sample questions. It will help to make your Microsoft Certified – Customer Data Platform Specialty certification journey easy.

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Microsoft MB-260 Exam Summary:-

  • Name of the Exam: Microsoft Certified – Customer Data Platform Specialty
  • Exam Code: MB-260
  • Exam Price: $165 (USD)
  • Duration: 120 mins
  • Number of Questions: 40-60
  • Passing Score: 700 / 1000

Microsoft MB-260 Exam Topics:-

1. Design Customer Insights solutions (5-10%)

2. Ingest data into Customer Insights (15-20%)

3. Create customer profiles by unifying data (20-25%)

4. Implement AI predictions in Customer Insights (5-10%)

5. Configure measures and segments (15-20%)

6. Configure third-party connections (15-20%)

7. Administer Customer Insights (5-10%)

Improve Your Knowledge-Base:

Get access to some of the sample MB-260 practice test questions to boost your knowledge base. Preparation is a steady process for some time, and you must always try to keep improving via learning. Access the questions from anywhere and from any device. The easy access to the questions would help you to get better with the MB-260 exam topics. You can solve these questions easily or learn new things from them.

Here Are Some Useful Questions:

01. You are a Customer Data Platform Specialist. You complete the matching of data in Dynamics 365 Customer Insights. You need to evaluate the results of the match process. Which three metrics should you use?

a) Individual customer fields

b) Matched records only

c) Unique source records

d) Entities

e) Matched and non-matched records

Answer: b, c, e

02. You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.

Which statement about loading data to audience insights using Power Query is correct?

a) You must create a separate Power Query data source for each entity you wish to ingest.

b) Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

c) You can add additional entities to the data source using Get Data functionality in the Power Query.

d) After you save a Power Query data source, you have to manually trigger the initial refresh process.

Answer: c

03. You are a Customer Data Platform Specialist. One of the marketing users asked you to create two lists:

1. All customers that live in Paris, France

2. All customers that have made more than ten online purchases

You decide to create these lists as quick segments. Which two options should you use as the base in quick segments to create the required insights?

Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

a) Measures

b) Enrichments

c) Intelligence

d) Profiles

e) Data entities

Answer: a, d

04. You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?

a) Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

b) Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

c) Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

d) Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

Answer: b

05. You use Dynamics 365 Customer Insights to generate product recommendations for customers. You need to apply a custom machine learning (ML) recommender model on Customer Insights profiles.

When creating the workflow to consume the custom ML model, which two properties must you specify as part of the output mapping step?

a) Web service name

b) Output path parameter name

c) Machine Learning Workspace name

d) Output data store parameter name

e) Customer ID

Answer: b, d

Self-Assessment with MB-260 Practice Test:

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