As the business world continues to become more digital, companies need to stay up-to-date with the latest technologies to stay competitive. Salesforce Marketing Cloud is one such technology that has become increasingly popular in recent years, and a Salesforce Certified Marketing Cloud developer is an essential part of any marketing team that uses this platform.
In this article, we’ll explore what a Salesforce Marketing Cloud developer is, what they do, and how to become one. We’ll also discuss the advantages and disadvantages of this career path, as well as some tips and tricks for preparing for the certification exam.
What is Salesforce Marketing Cloud Developer?
Marketing Cloud Developer is a certification offered by Salesforce that validates a developer’s ability to design and develop custom solutions using Marketing Cloud tools and technologies. A Marketing Cloud developer is responsible for creating, testing, and maintaining custom code in Marketing Cloud, as well as integrating Marketing Cloud with other systems.
Marketing Cloud Developer Exam Overview
To become a certified Salesforce Marketing Cloud Developer, you must pass the Marketing Cloud Developer exam. The exam consists of 60 multiple-choice questions that you must complete in 105 minutes. The passing score for this exam is 63%.
The exam covers a different topic of a Salesforce Marketing Cloud Developer:
- Data Modeling
- Data Management
- Programmatic Languages
- API
- Security
To prepare for the exam, it’s essential to understand each of these topics thoroughly. Salesforce offers a variety of resources, including online courses, study guides, and practice exams, to help you prepare.
What does Salesforce Marketing Cloud Developer do?
A Salesforce Marketing Cloud developer’s primary responsibility is to design and develop custom solutions that leverage Marketing Cloud’s tools and technologies. This includes creating custom code, testing code, and maintaining existing code to ensure that it continues to meet business requirements.
Marketing Cloud developers must also be proficient in integrating Marketing Cloud with other systems, such as CRM systems, to ensure that data flows seamlessly between systems. This often involves working with APIs and scripting languages.
How Do I Become a Marketing Cloud Developer?
To become a Salesforce Marketing Cloud developer, you must first obtain the necessary skills and knowledge. Here are the steps you can take to become a Marketing Cloud developer:
- Learn Marketing Cloud – You should start by learning about Marketing Cloud’s tools and technologies. Salesforce offers a variety of resources, including Trailhead, their online learning platform, to help you get started.
- Develop Coding Skills – To become a Marketing Cloud developer, you need to have strong coding skills. This involves learning scripting languages like AMPscript and JavaScript and gaining experience working with APIs.
- Gain Experience – Once you have the necessary skills, it’s essential to gain experience by working on real-world projects. This will help you build your portfolio and develop your problem-solving skills.
- Get Certified – Finally, you should consider obtaining the Salesforce Certified Marketing Cloud Developer certification. This will validate your skills and make you more marketable to potential employers.
Salesforce Marketing Cloud Developer Salary: What to Expect
The salary for a Salesforce Marketing Cloud developer varies depending on several factors such as experience, location, and job responsibilities. As per Glassdoor, the estimated total pay for a Marketing Cloud Developer is $105,334 per year in the United States area, with an average salary of $89,302 per year. Additionally, the size of the company and industry can also affect the salary of a Marketing Cloud Developer.
Another important factor that affects salary is experience. Entry-level Marketing Cloud Developers can expect to earn a lower salary than those with several years of experience. Similarly, senior-level Marketing Cloud Developers with more than 10 years of experience can expect to earn a much higher salary.
Overall, the salary of a Marketing Cloud Developer can be quite lucrative, and the demand for skilled Marketing Cloud Developers is high. For those interested in pursuing a career in this field, it is important to understand the skills and qualifications required to succeed as a Marketing Cloud Developer.
Salesforce Marketing Cloud Developer Skills
To become a successful Marketing Cloud developer, you need to have a specific set of skills. These include:
- Marketing Cloud Expertise – You need to have an in-depth understanding of Marketing Cloud’s tools and technologies.
- Coding Skills – You should be proficient in scripting languages like AMPscript and JavaScript and have experience working with APIs.
- Problem-Solving Skills – As a developer, you’ll often be called upon to troubleshoot and resolve issues with custom code, so problem-solving skills are essential.
- Communication Skills – You’ll need to communicate effectively with other members of the marketing team, as well as IT and business stakeholders.
Marketing Cloud Developer Requirement
- Candidates should have hands-on experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages, landing pages, Marketing Cloud scripting languages, and be experienced with data configuration, manipulations, and advanced segmentation, as well as reporting and analytics.
- The Salesforce Certified Marketing Cloud Email Specialist credential is required for a marketing cloud developer. The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.
Marketing Cloud Developer Exam Prep: Tips and Tricks
If you’re interested in becoming a Salesforce Marketing Cloud Developer, here are some tips and tricks to help you prepare for the role:
- Gain a solid understanding of the Salesforce Marketing Cloud platform and its various components, including Email Studio, Mobile Studio, Social Studio, and Advertising Studio.
- Take advantage of online resources, such as Salesforce Trailhead, which offers a variety of free online courses and trails that cover the basics of the Marketing Cloud platform, as well as more advanced topics.
- Consider earning a Marketing Cloud Developer certification from Salesforce to verify your knowledge and skills in the platform.
- Seek out opportunities to gain practical experience with the platform, such as internships or volunteer work.
- Develop soft skills, such as communication, problem-solving, and project management, which are essential for success in this role.
Advantages and Disadvantages of Marketing Cloud Developer Career
Like any job, being a Salesforce Certified Marketing Cloud Developer has its advantages and disadvantages. Here are some of the main points to consider:
Advantages:
- Potential for high earnings and job stability
- Fast-paced and dynamic environment with opportunities for continuous learning and professional growth
- Ability to work with a variety of companies and industries
- Opportunity to work remotely or with flexible work arrangements
Disadvantages:
- Need to stay up-to-date with the latest trends and technologies, which requires ongoing training and education
- The highly competitive job market
- Work can be high-pressure and demanding, with tight deadlines and frequent changes
- Heavy reliance on technology and technical skills
Conclusion
Becoming a Salesforce Certified Marketing Cloud Developer can be a rewarding and lucrative career path for those with a passion for technology and marketing. By gaining the necessary technical knowledge and soft skills, and staying up-to-date with the latest trends and technologies in the field, you can position yourself for success in this fast-growing and dynamic industry.
